What The Experience Means To You:

Performance Standards = Better Home Selling Experience

• The Synergy Promise is to deliver the best of ourselves in character and competence, so that our clients get the best information, service, and experience possible, when they need it most.
• The Synergy Way is to continuously improve our Client Experiences

Quality Information = Better life and business decisions.

Our sellers get professional information and guidance regarding the following home selling steps:

STEP 1 – Free Options Interview (5-15 minutes)

• Free, Quick and Easy
• Question and Answer Session
• No Obligation

STEP 2 – Your Custom HomeSelling Plan

• Define your ‘Point A’ and “Point B’
• Define your Real Estate Life Plan
• Define your Moving Motives
• Define Value Range
• Define your Financial Plan
• Define your Pre-Listing Plan
• Define your Marketing Plan

STEP 3 – Hiring Our TEAM to serve you.

• Competitive Rates
• We work for you, not the buyer.
• Fiduciary duties we owe you – Obedience, Loyalty, Skill, Care, Disclosure, Confidentiality

STEP 4 – Marketing Plan – Target Market

• Pick a Target Buyer
• Understand Target Buyer Loan Programs
• Understand Target Buyer Real Estate Life Plan
• Determine if you should offer to pay for Closing Costs

STEP 5 – Marketing Plan – Pricing / Shelving Position

• Defining Your Neighborhood (your market)
• Define Neighborhood Supply & Demand Analysis
• Define Neighborhood Year over Year Statistics
• Define Comparable Sold Properties
• Define Comparable Active Competing Properties
• Sellers Comparable Home Tour
• Define Local Amenities (schools, parks, highway, shopping)
• Determine Asking Price, and Price Reduction Strategy

STEP 6 – Marketing Plan – Pre-Inspections

• Mechanical Inspections
• Construction Inspections
• Handy-man / Honey’do list
• Final Punch List Items

STEP 7 – Marketing Plan – Creating a First Impression

• Curb Appeal – Getting People Into the house
• Staging for Target Buyers Experience
• Creating an Emotional Response
• Getting Remembered – Creating a ‘nickname’ for your house

STEP 8 – Marketing Plan – Attracting Buyers

• Taking Photos that ‘pop’
• MLS Entry and Maximization
• Yard Sign
• Lock Box
• Flyers
• Websites
• Open Houses
• Inbound Callers
• Buyers Specialist Available to Show

STEP 9 -Offers & Counter Offers

• Review Offers
• Determine Net Proceeds
• Negotiate Offer Price
• Negotiate Inclusions / Exclusions
• Negotiate Performance Deadlines
• Draft Counter Offers

STEP 10 – Buyer Physical Inspections

• Coordinate Inspections
• Review Inspection Objections
• Draft Inspection Resolutions
• Provide Contractor Referrals
• Contractors to Mitigate Issues

STEP 9 – Buyers Legal Inspections – Inspect what you expect

• Deliver buyer Title Commitments
• Deliver buyer HOA Docs
• Deliver buyer any Governing Documents

STEP 10 – Insurance

• Title Insurance
• Homeowners Insurance

STEP 11 – Fulfilling the Contract

• Manage Objection Deadlines
• Manage Amending the contract

STEP 12 – Getting to the Closing Table

• Coordinate Buyer/Seller/Lender/Title
• Review Closing Docs

Post Closing

• Things to remember

How we do it.:

To accomplish this we developed a home-selling formula that infuses our seller’s custom needs with professional business systems. The result was a system that holds our Client Services Team accountable to specific performance standards in the delivery of the information and services they provide, without losing the personal touches and customization that our buyers need. Our information systems have proven to deliver the best information possible to our sellers throughout the home-selling process so that they can continually make good life & business decisions. Our customizable service systems have proven to nurture the natural human emotions that a seller goes through while providing professional insight at key stages throughout the process to assist our sellers through their emotional swings. Overall by combining our professional business systems with our sellers unique custom needs we found that our sellers experience the best of both worlds.